Is the Indie Music Business Model Working?

The indie business model that keeps getting pushed…create a buzz about your music by getting bloggers and college radio to write about you and play your music.  Gain “likes” and followers on FB and twitter.  Keep up with a blue million social media sites and music pages where you have your music….and so on.  If you are an indie artist, you know what I mean.  Is it working for you?

I feel like I could spend three lifetimes doing this and I wouldn’t gain a whole lot from it.  What’s the alternative?  Well, get the big break.  How do you do that?  Get in the right realm of people.

I don’t really have all the answers, but just recently came out of this illusion that the current business model that has been pushed to Indie artists isn’t going to work.  I found myself spending hours emailing blogs to write about my music and either got no response or the “thanks, but no thanks.”  I’ve spent money on college radio campaigns, some legit and some that ripped me off.  I don’t want to boast, but I do have some radio airplay on Commercial FM stations, so it’s not that my music isn’t quality or marketable.  It’s just the bloggers have their own picks and they get hammered with new music everyday.

There are so many music sites that claim to have the resources and the contacts and the fans and so on…and basically every where I go and new account I sign up for, I’m another needle in a haystack.  I’m not whining or complaining, again I just came out of the disillusion that this would work…eventually.

So what’s the point?  I don’t know what all I’m going to do different, but it’s time to think differently if I want different results.

Live Shows:

I’m going to focus more on my shows and make them the best they can be.  I believe that word of mouth is and will always be the best promotion.  That should be number one anyway, and it has been, but I’m looking at ways to make it even better.

Email Lists:

This should always be top priority, but again, I have a renewed drive to count on this over anything else in the social media world.

Stop Waisting Time:

I didn’t know what to call this point, and I’m not sure what I’m going to do yet, but first, I’m going to stop wasting my time on the failing business model and see what I can come up with.  Freeing my brain power to find new ways to get heard.

At the end of the day, playing live shows and getting people to latch on to what you have to say is the whole point.  If you can do that, it will grow no matter how many blog write ups you have and no matter how many music site accounts you have.  Play hard and mean it!

Thanks for reading my ramblings!

Jason Wells


One thought on “Is the Indie Music Business Model Working?

  1. Sounds like you are looking for a new direction. I hope you remember to enjoy the ride. Easy for me to say I’m a pharmacy technician who plays the guitar when she gets around to it! Keeping your efforts in my prayers. Just when you think things can’t get any harder they do dammit. Keep on plugging honey.

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